IMMIGRATED FAMILIES WITH KIDS
Conduct research in teams to help - client, The Neighbor Project
How might we increase community engagement for recently immigrated families with young children at The Neighbor Project's block party event?
The objective of our project is to find ways for parents or parental figures of families who have recently immigrated to the Potrero area to feel confident and comfortable in their community, specifically in regards to participation and involvement in their child’s school. We will focus our research on families that include children.
Work distribution & what we did
Teamwork: Kendra Wong, Yuan Gao
Surveys + Interviews + Semantic profile
3/8 interviews + Secondary research + Mental model + Semantic profile visualization + Insights & Persona
Secondary research - infographic
Semantic profile & persona
Thank you for your time!